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HOW INFOMERCIALS WORK
People watch Infomercials and buy Infomercial products for two main reasons: (1) Infomercial products help to improve lives and (2) Infomercial products are often not available anywhere else.
Designed to help people become thin, beautiful or rich, improve the quality of their lives or meet a niche personal need, Infomercial products generate over $5 Billion per year in sales within the US.
Unlike traditional advertising where there is no way to track results and as much as 50% spent is wasted, every dollar spent to broadcast an infomercial can be accounted for and 100% of the dollars spent will sell products and also build brand identification.
Research has shown that when at least $5 million in TV time has been spent to broadcast an Infomercial, a substantial percentage of the American public will remember the product and brand name shown. Every broadcast of the Infomercial after $5 million has been spent further increases brand awareness.
Because a successful Infomercial will generate more in product sale profits than it will cost to broadcast the Infomercial, a profitable Infomercial campaign becomes self-funding.
When broadcast of an Infomercial ceases to be profitable, the product is then taken into retail where 3 to 4 time multiples of Infomercial sales can be achieved as a result of the establishment of the product brand-name.
Every product that meets some simple requirements can be the focus of an Infomercial campaign possibly generating $25 million or more in sales. INFOMERCIAL DEVELOPMENT can help to evaluate your product and, if it is suitable, we will help you develop your own successful Infomercial project.
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